Alture Group AB and Blue Balls Co.: how the company fits together

A brand and a company are not always the same thing. Blue Balls Co. is the name of the products, the website and what you see on social media. Alture Group AB is the legal company that sells, takes payment, ships and is responsible to you as a customer.

That is why Alture Group AB appears in the terms of purchase, the order confirmation and on the receipt. That is entirely normal and common among smaller Swedish brands.

• Legal name: Alture Group AB
• Company registration number: 559467-1611
• VAT number: SE559467161101
• Country: Sweden
• Brand: Blue Balls Co.
• Brand founders: Max Ek and Jakob Svenmo

Max Ek is responsible for brand, business and decisions. Jakob Svenmo is responsible for suppliers, the shop and social channels. Both use the sauna almost every day, which is why the brand exists.

• Customer service, orders, returns and cancellations: hej@blueballsco.com
• Press: max@blueballsco.com
• Web: blueballsco.com

Your contracting party is Alture Group AB. Right of withdrawal, complaints and warranties apply against the company under Swedish consumer law and our terms. How we handle personal data is in the privacy policy.

If the company structure changes, we will update this page, the terms and the privacy policy before the change takes effect.

You can search the company registration number at Bolagsverket, the Swedish Companies Registration Office, to confirm the company exists and is registered.