Press & media
Media kit
Everything you need to write about or use the Blue Balls Co. brand - logos, colors, imagery and facts about us.
Blue Balls Co. in brief
Blue Balls Co. is a Nordic sauna equipment brand, founded in Sweden in 2026 by Max Ek and Jakob Svenmo. Products are sold by Alture Group AB (org.nr 559467-1611) and ship from Sweden.
The brand in short
Blue Balls Co. makes Nordic sauna gear - cooling boxer briefs, a sauna hat, slippers, a scrub glove and a towel - designed by two Swedes who use the sauna every day.
The brand is monochrome with a single blue accent. The tone is direct, warm and slightly self-deprecating - we take the sauna seriously, not ourselves.
The founders
Max Ek and Jakob built Blue Balls Co after too many sauna sessions where everything else was dialed in - heat, cold plunge, recovery - except the one place that hated the heat most. They designed The Icebox: boxer briefs with a zip pocket that holds freezable gel packs exactly where you put them for a soft 15–20 minute cool-down. No miracle claims. Just Nordic bastu gear from two Swedes who sauna most days. Pre-orders are open; first deliveries from mid-October. blueballsco.com
The products in short
- The Icebox
- Cooling underwear for sauna - pocket locks the gel pack in place.
- Icebox 3-pack
- Three Icebox pairs - rotate wash and freezer.
- The Lid
- Wool sauna hat. Head warm; rest of the ritual yours.
- The brand
- Nordic sauna kit for men who take heat seriously.
Logo
Feel free to download and use our logo when mentioning Blue Balls Co. Do not change colors, proportions or orientation.
Colors
Blue
#2E5FA8
Ink
#0D0D0D
Paper
#FFFFFF
Off-white
#F7F7F5
Guidelines
- Always write the brand as “Blue Balls Co.” - never “BlueBalls” or “Blue Balls”.
- Use the logo as is - no tints, effects or rework.
- Give the logo room: leave clear space around it at least equal to the symbol's height.
- Product names carry a “The”: The Icebox, The Lid, The Steps, The Scrub, The Wrap.
- Describe the products as textile and comfort products - not medical products.
About the company
Blue Balls Co is a Stockholm DTC brand making men’s scrotal-cooling underwear and sauna accessories. Flagship The Icebox ships with two freezable gel packs; soft cool-down max 15–20 minutes against fabric, never on bare skin. Sold by Alture Group AB. Not a medical device; no fertility claims.
Press contact
Questions, high-resolution imagery or interview requests? Get in touch - we reply quickly.
- Website:
- blueballsco.com
- Instagram:
- @blueballsco